Where to spend, who to prioritise, when to intervene — the decisions that shape your economics all have to be made while the player is still new and the outcome is still open. HumanGraph turns a player's earliest behaviour into a decision-grade signal for each one. Three products, one job: get you there earlier.
Each product targets a different operational challenge. Scroll down for detail, or jump directly to the one that matches your priority.
Day-1 Lifetime Value
Early player value is unclear — only visible after significant activity.
Predicts LTV potential from first-day signals.
Acquisition efficiency and onboarding prioritisation.
Early VIP Identification
High-potential players identified too late.
Identifies VIP trajectory before spending milestones.
VIP prioritisation and high-touch resource focus.
Churn Onset Detection
Disengagement detected too late.
Detects early disengagement while retention is still effective.
Retention timing and intervention prioritisation.
D1LTV
D1LTV predicts long-term player value using early behavioural and financial signals. By identifying high-value players within the first days of activity, teams can optimise acquisition strategies and prioritise onboarding resources more effectively.
EVIP
EVIP identifies emerging high-value players earlier in the lifecycle, allowing teams to engage potential VIP players before traditional reporting surfaces them.
COD
COD detects early signals of disengagement so teams can intervene before players churn. By identifying subtle behaviour changes, retention teams can deploy targeted interventions earlier.
A high-value player, identified early and kept active longer, doesn't add value — it multiplies it. Acting earlier across acquisition, value detection, VIP development, and retention reshapes the economics of the whole operation, not one stage of it. The alternative isn't a smaller version of this curve — it's a flat one.
Pilot deployments typically begin with one or two products, allowing teams to evaluate signal performance before broader rollout.
No player history yet? Start with Cold-Start →
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