Predictive Products

    Three decisions you can't make late.

    Where to spend, who to prioritise, when to intervene — the decisions that shape your economics all have to be made while the player is still new and the outcome is still open. HumanGraph turns a player's earliest behaviour into a decision-grade signal for each one. Three products, one job: get you there earlier.

    The three engines

    Which product solves your problem?

    Each product targets a different operational challenge. Scroll down for detail, or jump directly to the one that matches your priority.

    D1LTV

    Day-1 Lifetime Value

    Core problem

    Early player value is unclear — only visible after significant activity.

    What it does

    Predicts LTV potential from first-day signals.

    Workflow benefit

    Acquisition efficiency and onboarding prioritisation.

    Explore D1LTV

    EVIP

    Early VIP Identification

    Core problem

    High-potential players identified too late.

    What it does

    Identifies VIP trajectory before spending milestones.

    Workflow benefit

    VIP prioritisation and high-touch resource focus.

    Explore EVIP

    COD

    Churn Onset Detection

    Core problem

    Disengagement detected too late.

    What it does

    Detects early disengagement while retention is still effective.

    Workflow benefit

    Retention timing and intervention prioritisation.

    Explore COD
    Product 01

    D1LTV

    Day-1 Lifetime Value

    D1LTV predicts long-term player value using early behavioural and financial signals. By identifying high-value players within the first days of activity, teams can optimise acquisition strategies and prioritise onboarding resources more effectively.

    Operational benefits

    • Better acquisition ROI
    • Smarter bonus allocation
    • Early player prioritisation
    Explore D1LTV
    Product 02

    EVIP

    Early VIP Identification

    EVIP identifies emerging high-value players earlier in the lifecycle, allowing teams to engage potential VIP players before traditional reporting surfaces them.

    Operational benefits

    • Earlier VIP engagement
    • Improved VIP retention
    • Higher VIP lifetime value
    Explore EVIP
    Product 03

    COD

    Churn Onset Detection

    COD detects early signals of disengagement so teams can intervene before players churn. By identifying subtle behaviour changes, retention teams can deploy targeted interventions earlier.

    Operational benefits

    • Reduced player churn
    • Earlier retention campaigns
    • Improved player lifetime value
    Explore COD
    THE COMPOUNDING EFFECT

    Value compounds — it doesn't add.

    A high-value player, identified early and kept active longer, doesn't add value — it multiplies it. Acting earlier across acquisition, value detection, VIP development, and retention reshapes the economics of the whole operation, not one stage of it. The alternative isn't a smaller version of this curve — it's a flat one.

    Start with one product. Expand as signals prove value.

    Pilot deployments typically begin with one or two products, allowing teams to evaluate signal performance before broader rollout.

    No player history yet? Start with Cold-Start →

    Book a Discovery CallExplore the Layer

    Related Pages

    The LayerProductsPilot

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