HumanGraph includes three predictive products — each focused on a specific decision point in the player lifecycle: value classification, VIP identification, and churn detection.
Compare them here, then explore each product in detail.
Each product targets a different operational challenge. Scroll down for detail, or jump directly to the one that matches your priority.
D1LTV
Player value is only visible after significant activity has occurred.
Classifies LTV potential from first-day signals.
EVIP
VIP players are recognised only after crossing traditional thresholds.
Identifies VIP trajectory before spending milestones.
COD
Churn is detected only after players have already disengaged.
Detects early disengagement while retention is still effective.
Each HumanGraph product is designed to solve a different early-decision problem in the player lifecycle. Together, they help teams act earlier across value detection, VIP prioritisation, and churn prevention.
Early player value is unclear
Early value classification
Acquisition efficiency and onboarding prioritisation
High-potential players identified too late
VIP likelihood signal
VIP prioritisation and high-touch resource focus
Disengagement detected too late
Early churn onset signal
Retention timing and intervention prioritisation
The products can be evaluated individually or as part of a broader early-intelligence approach across the player lifecycle.
D1LTV
D1LTV predicts long-term player value using early behavioral and financial signals. By identifying high-value players within the first days of activity, teams can optimize acquisition strategies and prioritize onboarding resources more effectively.
EVIP
EVIP identifies emerging high-value players earlier in the lifecycle, allowing teams to engage potential VIP players before traditional reporting surfaces them.
COD
COD detects early signals of disengagement so teams can intervene before players churn. By identifying subtle behavior changes, retention teams can deploy targeted interventions earlier.
The HumanGraph products reinforce each other across the player lifecycle. Early value detection informs VIP engagement strategies, while churn detection ensures high-value players remain active longer.
Pilot deployments typically begin with one or two products, allowing teams to evaluate signal performance before broader rollout.
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